Tom Peters
Biography
Quotes
- Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
- Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
- Excellent firms don't believe in excellence - only in constant improvement and constant change.
