Leo Burnett
Biography
Quotes
- If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
- Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
- I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
